Increase your value by increasing

their value

Teach your bookkeeping or accounting clients how to run their businesses on information, not on gut feelings.

 
 
 

If your clients knew that increasing margins 1% would increase their net profit 15%, would they do it? 

If your clients knew that increasing sales 17% would double their net profit, would they do it? 

If your clients knew why they are always short of cash, would they do something about it? 

If your clients knew they’d have to sell 233% more just to break even on a 20% discount, would they stop discounting?

Of course they would… if they knew.

The financial statements you prepare are worth much more than just tools to pay taxes or placate banks. As a CPA or bookkeeper, you are worth much more when you teach your clients how to use financial statements to make better decisions and more money.

The Profit Problem is written with frustrated business owners and managers in mind. They don’t know what they don’t know. You can be the valuable team member who helps clients not only survive, but also thrive. They will love you for it.

The Profit Problem does not teach bookkeeping or accounting. It teaches how to use bookkeeping and accounting information to make business decisions. This easy-to-understand book is packed with specific examples and real-world stories from the author’s forty plus years of experience and that of the 400+ business clients he has coached.

The four step approach to understanding and using financial information.

 

Step 1

Learn to recognize what business owners and managers need to make better decisions.

 

Step 2

Use the financials you prepare to show clients and prospects how small changes make huge differences in their profitability and cash flow.

 

Step 3

Lead them to use financial information to make small changes and to measure results.

 

Step 4

Attract and keep more clients who value you as a vital, trusted member of the team.

Available At All Major Retailers

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What Readers Are Saying:

Testimonials

“Martin does a great job explaining the importance of financial statements and how you can use them to make better decisions and make more money. He is entertaining and writes in an easy-to-understand format. I learned a lot -- and I'm a CPA.”

— Michael McCarthy CPA

“I am a CPA who owns a bookkeeping firm. I read this book in one weekend and will be requiring my employees to read it as well! It does an amazing job of showing how to utilize financial ratios to improve productivity and profitability. Martin writes with such clear language that it is easy to see how business owners can use the financials to make sound business decisions.”

— Lisa Dionisio CPA

“I don't give a ton of reviews, but this is honestly one of the best business books I have read and felt it deserved mention. I work in private equity and am constantly trying to learn more. There is an incredible amount of good information packed into this book without it being overwhelming, with really clear examples. The author really knows his stuff.”

— MB

“I highly recommend "The Profit Problem." I found it to be a very refreshing read. It's wild that Mr. Holland knows the questions and problems that we business owners are experiencing/thinking about regularly without us actually posing them to him. His understanding of the "average businessperson's" point of view is key to the success of this book. There is no doubt that Martin's years of business experience guide him when presenting his thoughts and advice on a myriad of topics. While reading the book, I kept noticing the vast amounts of "personal experience" the author has infused in it. I'm excited to implement numerous things that I've learned in this book and imagine that I'll revisit various chapters in the future. I think that each individual will take away different nuggets of knowledge while reading this excellent and personal work. Kudos to Mr. Holland!”

— Gina

“Love your book. I'm constantly on the lookout for the accessible and easy-to-read material on finances that I can recommend. I've been recommending 2 in the past and yours expanded that list as soon as I read it. Thanks for writing it!”

— Kathy Svetina, Newcastle Finance - Chicago

“Thank you! Chapter 14 is simultaneously a large bucket of cold water poured on the head of one’s business illusions and a bulletproof path forward.”

— Peter Ekstrom - New York

“I have known since the beginning that I have not had an accurate picture of a balance statement since we started. I have intended (there's that word) to get this corrected but have always put it on the back burner. I have begun reading your book and your instruction has further enforced the notion that it is critical to have information on which I can make better business decisions, not only to grow and be profitable, but also so I can sell the business and move on to something else when I'm ready.”

— Jeff A - Sign Contractor

“If you're in business, you need this book! The author clearly explains financial principles and how to use bookkeeping to make more money.”

— Eric R - Sound Contractor

“After reading this book, you can make changes in your business that will pay immediate dividends.”

— Michael B - Electrical Contractor

“The author talks about important concepts I've always heard about but didn't know ho to apply.”

— Business owner

“After reading an advance copy of the book, my team was able to implement small changes in our daily operations. These small changes made a huge impact and we are already seeing a huge difference in our profits! I was so surprised to see what a difference these small changes could make!”

— Sarah E., Clinic Director

“This book showed me the awesome power of margins.”

— Chris Savic, owner of S&S Woodcraft

“Martin has a way of explaining things in non-technical terms that are so helpful in getting anyone to understand the ultimate goal: good books and accounting records allow you to manage your business most efficiently.”

— Lori Yearwood, CPA

Meet Martin Holland

Martin Holland is an award-winning business coach and founder of Anneal Business Coaching.

He's drawn on four decades of experience as a successful business owner to teach over 400 small business clients how to increase profit and cash flow while reducing stress.

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The Profit Problem Shows:

  • How to set prices considering the dramatic effects of price changes

  • The true purpose of business

  • How to use the powerful tool of breakeven

  • When to expand with new employees, tools, or equipment, and when to hold back.

  • How to understand and manage cash flow.

  • How to build your business, not just your sales.

  • How to double your profit without doubling your effort.

  • And more!

 
 

Break Even Calculator

Break even sales is the point at which we’ve sold just enough to pay all of our expenses, with nothing left over for profit. Knowing your breakeven point provides insights for price changes, marketing opportunities, hiring decisions, asset purchases and much, much more.

Download the calculator to determine your breakeven point.

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